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Cross Screen Consultants is led by Paul Cushman, a pioneer in cross screen marketing and advertising since 1999, when he ran his first mobile ad buy on a Palm Pilot 1.0. That led to text (2002), search (2004), apps (2005), display (2007), connected TV (2007), big data (2012), RTB / exchanges (2012) and mobile retargeting (2013).

 

In that time he has helped companies such as eBay, Square, OpenTable, Netflix, Yahoo!, Groupon, MillerCoors, Nestle, Sony Pictures and many others innovate and execute across screens, creating successful brand building, customer acquisition, data management and monetization programs.


Prior to starting Cross Screen Consultants, Paul led sales and business development at Drawbridge, was head of sales at Yahoo! Mobile & Connected TV and held leadership positions at early mobile innovators m-Qube, Neven Vision and Mobio. Before mobile, Paul helped establish global brands in emerging markets in APAC, working for McCann-Erickson and using things called newspapers, radio, billboards and TV (you might know of the last one by it's current name "AppleTV" or "Netflix").